Mobile users are increasing day by day compared to the desktop one. People send half of their time interacting on mobile apps. The most powerful approach in marketing is to discover and outreach. The customers should be provided branded experience that can actually enhance their lives. We explore here the below trends that will be noticed in the game development industry in 2016.
Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Developing mobile gaming application using AR technology, will enable users to interact with virtual contents in the real world.
Virtual Reality is the three dimensional computer generated image or environment. This image or environment can be interacted in a seemingly real or physical way by a person using special electronic equipment. This equipment can be a helmet with a screen inside or gloves fitted with sensors.
Google App Indexing, Deep Linking and Mobile Search Enhancements
Google displays the search content on the basis of the index assigned to that. In the same way game apps search will be displayed on the basis of indexing. Deep links to game app appear in Google Search results, letting users get to your gaming experience quickly, landing exactly on the right content within your app. Deep linking is the use of a hyperlink that links to a specific piece of webpage. That webpage can be child page which is deeply linked with the homepage of the website. eg http://demo/path/page.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as email, social media, websites, etc and automate repetitive tasks.
Social Media Advertising Grows Up
Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.
Wearable Marketing and Internet of Things
Gaming apps would be developed for wearable technologies. Wearable technologies incorporate computer and advanced electronic technologies. This devices can be weared on definite parts of the body. They have somewhat similar functionality like smartphones. Wearable devices provide practical functions and features.
The Internet of Things (IoT) is an environment in which objects, animals or people are provided with unique identifiers. They are then able to transfer data over a network without requiring human-to-human or human-to-computer interaction. It has evolved from wireless technologies. IoT will be the biggest trend to look after in 2016.
The most successful game developers will be the one who understand and follow the above gaming trends.