How to Spawn Excitement even Before Your App is launched?

Proper marketing and promotion can always take your product to newer heights. No one needs to read an article to learn that. But, what if you can start promoting it before the app is launched? What if promotion and development goes hand in hand? Not only you save crucial time for your sales to gain momentum, you also get a chance to check whether your ideas are turning out to be profitable or not. How to generate enough excitement in the market so that from day zero your product starts getting sold to its fullest expectation is what this article talks about.


This is a platform for the real app enthusiasts who keep on scouting for newer ideas and whenever they find one, they sign themselves in to receive continuous notifications on the product. Not only that, if a user so wishes he can send you mails to become one of your beta testers. Therefore on one hand they act as a tacit marketing agent whereas on the other, you save time and effort required to form a beta tester’s control group. It is advisable to sign in to the pre apps networking, one to one and a half months before you plan to launch your product along with the following:

  • Name & Description of the App

  • Tentative price

  • Category that it falls under

  • Device in which it is meant to be used

  • Visual Supports – Icons, Logos and Screenshot

You can change any of the above on a run-time basis whenever you feel the need of doing so.


Once you have advanced a little further with your mobile app development work you will have to create a website for your app with a properly designed landing page theme. These themes can be bought from dedicated landing page theme websites and these products can run superbly with a little tweaking here and there. The users should have a provision over here to sign up for the following

  • E-mail List

  • Press Kit

  • App Video

The most important thing over here is a properly functioning sign-up gateway with built-in e-mail capture capabilities.


Yes, that’s how you attract reader’s curiosity. A simply written straightforward blog, though high on content, is always less popular than the controversial one. Write something which is audacious and tempting to make a comment on. Continuously fuel the fire especially when you see a fight has started forming up. Attack a confident big shot who is occupying a lot of market share in your domain and compel people to take a side. Whether your readers agree with you or not is irrelevant as long as they are interested in what you say. Be cautious, not to write something entirely absurd as you need some people to stand for you on the merit of what you say. Otherwise the attempts of such nature might prove to become counterproductive.

Influence the ‘Other’

Up till now we have only discussed about the audience that consisted of the real app enthusiasts, who are every now & then downloading one app or the other, writing comments , taking part in various discussions and so on. This the usual set of users who are the most active of them all. Now, all you need to do is expand your audience base. You will have to sail in the uncharted territories. You will always find some users who are not keen on the holistic of an app but are interested to explore some specific aspects such as design or user comfort etc. To attract these bunches of users you can explore portals which are not that technocratic or are meant for people with wide ranging interests.

Traditional Promotion

Amidst all these discussion of not so common tactics of generating buzz about your product, one should not lose his focus from the traditional modes of promotion as they are known worldwide for their voluminous and diverse audience. To achieve this start with the following avenues

  • LinkedIn

  • LinkedIn Groups

  • Facebook

  • Facebook Groups

  • Twitter

  • Reddit

  • Hacker News etc.

Take proud in the product that you are selling and promote the unique features emphatically. Every promotional text should appear less in size with all the important key phrases present in it, but at the same time they should be properly backed up by detailed information links for readers who want to know more.

Therefore generating excitement among potential Target Group is always dependant on how skilfully you manage the unconventional modes without compromising with the established ones. Following are the five brief commandments that are never to be compromised and always to be followed religiously

  • Set a target on number of views you want to create and number of email releases you want to achieve. Overshoot the target and then set a new one. Try to convert views into email subscriptions

  • Use all such portals like Launchrock, Themeforest Lander Unbounce to create an attractive landing page. These services provide you with Customizable Templates, E-mail Capture Functionalities, and Integration facilities with popular marketing links. Make use of them to the fullest.

  • Don’t depend entirely on a third party to do the PR for you. Form your own content and choose your unique promotional style.

  • Choose the mediums intelligently. Understand the nature and quality of users and make your content as per the audience.

  • Do not compromise with the traditional. Do extensive Google searches to make sure that you have missed none of the forums.

To finally conclude, keep in mind that it is not a matter of being present everywhere – being actively present is the key.


Chirag Leuva Co-Founder and CMO

Mr. Chirag Leuva is the working director of the company and takes care of business development activity, marketing initiatives, and client relationship. His enthusiasm towards helping start-ups to reach heights of success is noteworthy. He started taking initiative to expand the business since 2009. His passion involves public speaking and creating effective business strategies. As a logical and intuitive person, he works toward achieving business objectives efficiently.
“A calculated risk is what defines a successful business!”

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