⁠How Augmented Reality Can Help Grow Your Business?

What is AR? Augmented Reality in Business

AR, i.e, Augmented Reality, is a technology that helps to experience the real world with its digital transformation, like image, text, 3D models, etc, with its physical environment. AR, using its digital elements, creates an interactive, engaging, and immersive real-time experience for its users. 

Implementing AR in business has been beneficial in different ways. It allows businesses to help their customers engage in an experience of the real world. For example, for a shopping industry, it allows users to have a “try” by clothing virtually, in case of furniture, they can visualize it in the living room, etc. The user needs to follow the instructions in order to get the desired outcome. 

Market Statistics & Growing Trends in AR

There is an increase in the use of AR, and it is going to be more beneficial to businesses in the coming years. According to the research, the market size of AR is projected to reach US$46.6bn in 2025. Whereas the annual growth rate CAGR 2025-2029 of 7.42%, is about to reach US$62.0bn by 2029. In 2025, in the USA, the most revenue is generated from AR, which is projected at the market volume of US$12.6bn. However, there is a huge demand for AR and VR in the market due to its advancement in technology that offers a digital experience in different industries. 

Various trends are creating a great future for AR in marketing. There are trends in AR that are in turn increasing the demand to be implemented into the business. Some of the trends, like metaverse, 5G connectivity, and many are adopting AR into their business. 

Augmented Reality Benefits for Business

1. Increasing Customer Enagagement

Implementing AR VR for business is providing a customized experience to the customers. For businesses, the AR VR solutions has made engaging of customers to the product at ease. It becomes easy for the customers to browse with the brand’s product can have an interactive try on with AR for retail and fashion brands developed. Customers using AR can have an unforgettable experience and in turn this helps business to increase the brand awareness attracting more customers to the business. 

2. Optimized Process

AR has a streamlined process, i.e there are less chances of having errors, more efficiency and has a smooth workflow. This provides real-time data that helps to overcome with complex task and hence get it completed in the given time. For a business, it helps to increase the productivity creating a error-free environment. 

3. Training Using AR

Using AR in organizations and companies offers with excellent training giving a realistic experience to the employees. Using, this employees can learn new skills and also get introduced to the new technologies they ever learned. With AR in training, employees can implement their theoretical knowledge and can gain a real world experience to achieve excellence in training. 

4. Data Insights in Real Time

One of the great benefits of AR VR for business is getting real time data insights. This helps businesses to take informed decisions for the coming challenges. It allows business to analyze the behaivior of the user with their way of preference and engagement using AR generated data. Along with this maintaining the market demands, it allows business to make changes as per the market conditions. 
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5. Increase in Sales

Most importantly, for business there is an opportunity to increase sales as AR helps to build trust and loyalty among the customers. A positive experience can lead to more new customers to the business and in turn have a higher conversion rate. As a business, one can offer with customized and personalized product experience to the customers that keeps them more engaging and influence them in purchasing it. 

6. Outstanding Product Experience

A friendly and user friendly experience is the key to more conversions. Hence, AR provides an immersive user experience to the users during their purchasing journey. Before buying a product, the customers can try it virtually using AR that increases the engagement and also increase the graph to online purchase. Not only this, AR also helps to increase the awareness about the product to the customers. 

7. Stand Top in Competition

To stay ahead of the competition for a business AR offers this to stay in this environment. Many of the companies implementing with AR technology into the business are providing with cutting-edge solutions to the business. Along with this with the growing trend, many of the businesses are looking for growing with the AR development services. To stay forward in the competition, AR is the way to long term success in this dynamic growing market.

Best AR Case Studies

1. AR in Gaming: Pokémon Go

Pokémon Go is a good example of AR in gaming. Here, using the player’s camera it displays Pokémon characters and creates a gaming environment. Here, the players can interact with the characters using the AR technology as if they exist really. The game Pokémon Go has become one of the global phenomenon, that is engaging more users with AR with an interactive way.

2. AR in Retail: IKEA Place

Selecting a furniture, whether it is a living space, bedroom etc is now at ease. And this is possible with the AR technology. However, IKEA a well known for home furniture has integrated with AR into their business. Here the users can visualize, how the furniture will look in a particular place and can take an informed decision in purchasing it. It follows a simple tactic – “Just a try before buy”. This is helping to increase sales and in turn also satisfying the customers with the products. 

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