Posted on 23 Aug, 2023
2 - 3 YEARS
Roles & Responsibilities:
- Conduct thorough keyword research to identify high-value, relevant keywords and search queries.
- Analyze keyword competition and trends to formulate targeted SEO strategies.
- Optimize website content, including titles, meta descriptions, headers, and image alt tags, to align with target keywords and improve click-through rates.
- Implement best practices for optimizing page load speed, mobile responsiveness, and user experience.
- Collaborate with content creators to develop SEO-friendly content that meets both user intent and search engine guidelines.
- Ensure content is engaging, valuable, and optimized for target keywords.
- Conduct regular website audits to identify and address technical issues that may impact search engine crawling and indexing.
- Implement schema markup, XML sitemaps, and other technical enhancements to improve website visibility.
- Develop and execute a comprehensive link-building strategy to acquire high-quality, relevant backlinks from reputable websites.
- Outreach to industry influencers, bloggers, and partners to build relationships and secure guest posting opportunities.
- Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates.
- Prepare regular reports to communicate SEO performance and make data-driven recommendations for improvement.
- Keep abreast of industry trends, algorithm updates, and best practices in SEO to ensure continuous improvement of strategies.
- Bachelor’s degree, or a related field.
- Proven track record of at least 3 years in successfully implementing and managing SEO campaigns.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with content management systems (CMS) and HTML/CSS.
- Excellent analytical and problem-solving skills.
- Effective communication and collaboration skills.
- Detail-oriented and able to manage multiple tasks and projects simultaneously.