Posted on 23 Aug, 2023

SEO Executive

2 - 3 YEARS

Roles & Responsibilities:

  • Conduct thorough keyword research to identify high-value, relevant keywords and search queries.
  • Analyze keyword competition and trends to formulate targeted SEO strategies.
  • Optimize website content, including titles, meta descriptions, headers, and image alt tags, to align with target keywords and improve click-through rates.
  • Implement best practices for optimizing page load speed, mobile responsiveness, and user experience.
  • Collaborate with content creators to develop SEO-friendly content that meets both user intent and search engine guidelines.
  • Ensure content is engaging, valuable, and optimized for target keywords.
  • Conduct regular website audits to identify and address technical issues that may impact search engine crawling and indexing.
  • Implement schema markup, XML sitemaps, and other technical enhancements to improve website visibility.
  • Develop and execute a comprehensive link-building strategy to acquire high-quality, relevant backlinks from reputable websites.
  • Outreach to industry influencers, bloggers, and partners to build relationships and secure guest posting opportunities.
  • Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates.
  • Prepare regular reports to communicate SEO performance and make data-driven recommendations for improvement.
  • Keep abreast of industry trends, algorithm updates, and best practices in SEO to ensure continuous improvement of strategies.


  • Bachelor’s degree, or a related field.
  • Proven track record of at least 3 years in successfully implementing and managing SEO campaigns.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
  • Strong understanding of search engine algorithms and ranking factors.
  • Experience with content management systems (CMS) and HTML/CSS.
  • Excellent analytical and problem-solving skills.
  • Effective communication and collaboration skills.
  • Detail-oriented and able to manage multiple tasks and projects simultaneously.

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