SEO Executive

Roles & Responsibilities:

• Conduct thorough keyword research to identify high-value, relevant keywords and search queries.
• Analyze keyword competition and trends to formulate targeted SEO strategies.
• Optimize website content, including titles, meta descriptions, headers, and image alt tags, to align with target keywords and improve click-through rates.
• Implement best practices for optimizing page load speed, mobile responsiveness, and user experience.
• Collaborate with content creators to develop SEO-friendly content that meets both user intent and search engine guidelines.
• Ensure content is engaging, valuable, and optimized for target keywords.
• Conduct regular website audits to identify and address technical issues that may impact search engine crawling and indexing.
• Implement schema markup, XML sitemaps, and other technical enhancements to improve website visibility.
• Develop and execute a comprehensive link-building strategy to acquire high-quality, relevant backlinks from reputable websites.
• Outreach to industry influencers, bloggers, and partners to build relationships and secure guest posting opportunities.
• Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates.
• Prepare regular reports to communicate SEO performance and make data-driven recommendations for improvement.
• Keep abreast of industry trends, algorithm updates, and best practices in SEO to ensure continuous improvement of strategies.

Qualifications:

• Bachelor’s degree, or a related field.
• Proven track record of at least 3 years in successfully implementing and managing SEO campaigns.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with content management systems (CMS) and HTML/CSS.
• Excellent analytical and problem-solving skills.
• Effective communication and collaboration skills.
• Detail-oriented and able to manage multiple tasks and projects simultaneously.